Strategies for Building a Strong Social Media Presence
Do you want to build a social media presence for yourself but don’t know where to start? It is intimidating to start something from scratch, nonetheless with a good guide, you will eventually be able to make it. Building a social media presence requires more than a big budget. It requires time and focus. Setting your goal, using the right platform, images etc are required for building a strong social media presence. The Digital Tech Solution provides expert digital marketing services in the USA to help businesses build strong online visibility and connect with their target audience effectively. Continue reading this blog to know about the top 10 strategies for building a strong social media presence.
10 Strategies for Building a Strong Social Media Presence
The following are the 10 strategies for building a strong social media presence:
- Set your goals
Why are you on social media? Set a direction in which you want your platform to grow. Assemble ideas and content for posting so that you can give yourself purpose and stop aimless posting. Apart from that try to measure your strategies and find out what went well and what did not work out for you. In the end it will build more resulting effects when you will learn from your mistakes and post more of what gains you better engagement.
- Set smart goals
Set SMART goals for your social media account.
- Specific: Selects small targets.
- Measurable: How would you know you are succeeding?
- Achievable: Are your targets realistic?
- Revelant: Does the algorithm or key performance indicators measure that engagement.
- Time bound: Setting a fixed period for assessing your success journey.
This will help you create more realistic goals and make it manageable to achieve them.
- Make sure you use right platforms
Different platforms are built for different purposes. If you are confused about what to use then go for Instagram or Facebook with millions of users sure to step up on your page. Mainly, Facebook, twitter and linkedin are used for business. For photographers or artists Instagram or Pinterest is mostly preferred.
Once you’ve established your brand on one platform, try to build multi channel social media strategies and start developing your brand on a different platform. This will spread more awareness and bring a more noteworthy audience. This will make sure your content reaches relevant people.
- Images
Use of images and visuals is very important in attracting the audience. It informs you about what you are offering so make sure to stick to brand style guidelines. This is a measure of how you display your logo, brand color palette and style of image and text Image consistency. All of these should be aligned with your goal, values and style of content. Mismatched logos contain off palette colors, images and blurry or badly sized photos. This can build confusion and make you seem unprofessional. You can reference the same filter and same sizing for every post.
- Schedule your posts
Get an advanced social media calendar such as agorapulse to help you plan content for multiple channels or for multiple days at once. A calendar allows you to repeat posts on places such as linkedin. Moreover this helps you to stay stress free from filming and making new content and posting them everyday. Just schedule and make content whenever feasible and post according to the calendar to keep an active account.
- Building a community
Create brand hashtags to get more attention.
There are three types of hashtags: brand hashtag, product hashtag and community hashtag. Mention and tag people online who have visited your brand as a guest, or have collaborated with you on a particular topic. Focus on your followers’ likes and dislikes. This will tell you what they want more from you. Answer questions from social media accounts to show your followers that you actually care and are open to listening. Lastly, you can create groups to engage with your followers.
- Be relatable
To maximize engagement on your account, be approachable, honest and real. Shares, like, hashtag, comments or follow indicates that your users are engaging with your account. An example of innocent drinks, a company that has a profile based on quirky humor that has led them to develop a massive following.
- Use trends
It is definitely beneficial following and uniting in on major sensations. Influencers often lead to building trends and it will be helpful following major personalities to keep up to date. However, follow trends that align with your values and goals. And learn from your mistakes because there is no point in conveying something that isn’t getting response or engagement.
- Do not be afraid to experiment
You can find huge breakthroughs by being bold and direct with your approaches. Experimenting with different methods and trends that aligns to your audience’s taste and your content purpose, can be a really great way to find significant results. Start a chain of events or stories such as a hashtag that allows other content creators to use. If you go viral, create interactive content that leverages the platform’s strengths to stay on track.
- Collaborate
It is easier collaborating with influencers, especially Gen-z influences. You can get paid partnerships or PR packaged and render a good audience or awareness about your brand. Since many people follow these influencers, with a number of good reviews it is more likely that a trend follower will make sure to give you a follow or interact with your content. Do not be afraid to try out paid partnerships.
Conclusion
To build a strong social media presence, there are numerous ways to go about it. It is always nice to experience and have fun with different ideas and trends. If you are presenting a brand, then keeping in mind the brand visuals and image consistency is important to create a relationship between used and brand so that anyone can recognize it instantly. Another important thing to note is be careful about the type of content you are sharing. You need to make note of language, privacy and impression because social media is a sensitive place and anything can go wrong. Despite all these swindles, nothing should stop you from doing what you love. Happy creating!